The face-to-face connection you had is only as good as the effort you put in to sustain the relationship afterward. If you want to be more than a distant memory in a box of business cards, reach out early and often to solidify your name and your business in the prospect’s mind.
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Use taglines to highlight your message. Add details sparingly too until you complete the whole message, including your call to action, you teaser questions, contact details and the like. Think about your entire marketing plan This means avoiding ornate and complex illustrations or photos. Doing this may make the flyer look too busy.
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